As we gear up for next week’s Great Shopping Extravaganza (a/k/a The Holiday Formerly Known As Thanksgiving), lots of folks are getting excited about the so-called Black Friday sales. The opportunity to buy stuff at low prices is so tempting that some folks have already started camping out in front of major retailers in order to be the first in line when the doors open.
It’s all in pursuit of more stuff. We all want more stuff. Yay for stuff! Let’s camp out at MegaElectronicsStore for a week to get more STUFF! Let’s get the latest and greatest, cheap!
There’s only one catch — with very, very few exceptions, good stuff isn’t cheap. And cheap stuff isn’t good. A corollary to that is the fact that “the good stuff” — the REALLY good stuff — doesn’t go on sale.
Don’t believe me? Go compare the 90-inch flat-screen TV that will be on sale on Black Friday for $12.98 to the 50-inch top name brand that sells for $2,000 all year round. See which one has the better picture.
Billionaire investor Warren Buffett once said “Price is what you pay. Value is what you get.” How about we focus more on value than price? How about owning LESS stuff, but higher quality? The good stuff, if you will.
You’ll know the good stuff when you find it. The good stuff just looks, sounds and FEELS right, whether it’s a chef’s knife, a TV, a table saw or even a ballpoint pen.
Important note — the good stuff isn’t automatically more expensive. It CAN be, but it isn’t always. Even at the level of the $12.98 TV, there are manufacturers that take more pride in their products, that go that little extra step. You’ll see.
Even more important note — Remember, the most important things in life — aren’t things. You can always get a TV. You can’t always spend time with people you love on Thanksgiving. Time is the most precious good stuff of all.
And it’s never on sale.